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12 Articles

Age Of The Customer ×

Embracing the Modern B2B Customer with Lifecycle Revenue Marketing

Abstract: ** This brief summary provides an overview of the Forrester report on lifecycle revenue marketing (LRM) and the evolution of B2B marketing. However, to fully understand the impact of chan...

Age Of The Customer B2B B2B Marketing Marketing Marketing Strategy Marketing Technology (Martech)

janv. 30, 2023

0 1472

Marketing

The Benefits of Low-Code and Agile in Digital Transformation

Abstract: ** The article argues that for firms to become truly digital, they need to have technology at the core, with software as an expression of the business, and a complementary approach to peo...

Age Of The Customer Agile Digital Business Digital Transformation Management

janv. 30, 2023

0 1207

Management

L'experience client et l'après Covid

Resumé:** L'article qu'on va partager aujourd'hui démontre la manière avec laquelle la pandémie de COVID-19 a affecté l'expérience client ainsi que la manière avec laquelle les entreprises se son...

Age Of The Customer Consumer Behavior Consumer Loyalty Customer Centricity Customer Engagement Customer Obsession Customer experience management Customer journey Expérience Client Parcours client

janv. 19, 2023

0 1470

Expérience Client

Digital in 2023

Abstract: ** In 2022, was a strange and tough year for firms all over the world. It was marked by the beginning of post pandemic life, the Russo-Ukrainian War, the beginning of inflation and other ...

AI Adaptive AI Age Of The Customer Customer experience management Customer journey Data Digital Digital Transformation Mangement de l'expérience client customer experience

janv. 4, 2023

0 1034

Digital Transformation

Social media, the perfect tool for a high rate customer satisfaction and customer loyalty

Abstract: ** According to the latest reports, every minute there's over 4 million people in the world responds with ‘like’ button to the content on Facebook, over 1.5 million on Instagram, and 350 th...

Age Of The Customer Consumer Behavior Consumer Loyalty Customer Centricity Customer Engagement Customer Obsession Social media

déc. 20, 2022

0 1270

Social Media

Rendez vous dans le metaverse

Résumé: ** Le métaverse n'est plus un rêve, il est bien là et avec lui un univers plein d'opportunités où seul les meilleurs entreprises peuvent prospérer et survivre. Dans cet univers, où les mon...

Age Of The Customer Customer experience management Expérience Client Metaverse

nov. 25, 2022

0 1561

Technologie

Consumer sentiment analysis: turning web data into actionable insights

Abstract: ** Companies prefer to base important decisions on a complete, and credible understanding of their customers, what matters to them, what they like, dislike etc... Unfortunately too many ...

Age Of The Customer Analytics Consumer Behavior Consumer Loyalty Customer Centricity Customer Engagement Customer Insights Customer Obsession Data Empowered Customers

nov. 17, 2022

0 1442

Analytics

Les cartes parcours client comme outils de changement

Résumé ** Les parcours client ne sont plus considérés comme un simple processus commercial, ils sont désormais considérés comme des réalités vécues propres à chaque client. Un client peut effectue...

Age Of The Customer CEM Expérience Client Parcours client

nov. 15, 2022

0 1300

Customer experience

How to create the perfect customer experience?

Abstract: ** In recent years, organizations all over the world and across different sectors have been forced to overhaul many of their strategies as the importance of CX has taken center stage. Cu...

Age Of The Customer Analytics Consumer Behavior Consumer Loyalty Customer Centricity Customer Engagement Customer Insights Customer experience management Empowered Customers customer experience

nov. 14, 2022

0 1123

Customer experience

How to nail your CRM strategy?

Abstract: ** We can all agree that CRM is a huge market, according to the data It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029 and over 82% of firms use it. I...

Age Of The Customer CRM Customer Centricity Customer Engagement Customer Obsession Empowered Customers customer experience

nov. 14, 2022

0 1050

CRM

How to create the perfect customer experience?

Abstract: ** In a world where customer expectations are sky high, firms have no other choice but to deliver an exceptional customer experience. Consequently, more and more organizations are becomin...

Age Of The Customer Customer Centricity Customer experience management customer experience

nov. 11, 2022

0 1289

Customer experience

Predictions 2023: What to expect from consumers in 2023

Abstract: ** Every year understanding and predicting consumer behavior is essential to every brand and business strategy, and 2023 is not an exception. Matter of fact, 2023 will be the year where ...

Age Of The Customer Customer Insights Empowered Customers Predictions

nov. 11, 2022

0 1082

Consumer Behavior

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