Abstract:
According to the latest reports, every minute there's over 4 million people in the world responds with ‘like’ button to the content on Facebook, over 1.5 million on Instagram, and 350 thousand tweets. Such huge numbers can't be ignored by companies especially in the current climate where access to the Internet is becoming more and more common every year. In the presence of these numbers several companies have decided to develop their social strategies.
This article will give you some insight on why firms need a social strategy, and how can companies build a proper strategy for social media.