Abstract:

Every year understanding and predicting consumer behavior is essential to every brand and business strategy, and 2023 is not an exception. Matter of fact, 2023 will be the year where organizations have no other choice but to understand the consumers and try to predict their behavior, since 2023 will be a jumble of mixed signals, recession, and exuberance as the pandemic wanes. In a nutshell, don’t expect consumers to act, shop the same way as before.

In this article Forrester, will try to describe how consumer behavior will shake out next year.

https://www.forrester.com/blogs/predictions-2023-consumer-behavior/