How to create the perfect customer experience?
Six customer experience pitfalls to avoid

Abstract:


In recent years, organizations all over the world and across different sectors have been forced to overhaul many of their strategies as the importance of CX has taken center stage. Customers expectations have grown, customers now expect getting immediate help, maintaining control, and personalization. Due to all of these challenges, companies are creating a culture of customer-centricity in the hopes of succeeding and outperforming their peers and ultimately delivering best-in-class customer experiences.

This article will provide you with the most common pitfalls firms need to avoid.

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/six-customer-experience-pitfalls-to-avoid

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