Mahmoud HAOUAT Embracing the Modern B2B Customer with Lifecycle Revenue Marketing Abstract: ** This brief summary provides an overview of the Forrester report on lifecycle revenue marketing (LRM) and the evolution of B2B marketing. However, to fully understand the impact of chan... Age Of The Customer B2B B2B Marketing Marketing Marketing Strategy Marketing Technology (Martech) Jan 30, 2023 0 586 Marketing
Mahmoud Haouat Empower your B2B company with AI-based leads Abstract: ** It's well known that generating leads is crucial to growing sales, unfortunately due to the pandemic, many customers changed the way they interact with organizations. Most customers are... AI Analytics B2B Nov 17, 2022 0 493 AI