Abstract:

This brief summary provides an overview of the Forrester report on lifecycle revenue marketing (LRM) and the evolution of B2B marketing. However, to fully understand the impact of changes in buyer behavior and the introduction of LRM, it is highly recommended to read the full report and analyze the market trends and insights presented. The full report provides valuable information for marketing leaders and technology providers looking to stay ahead of the curve and deliver customer-centric solutions.

https://www.forrester.com/blogs/putting-the-revenue-in-marketing-technology/