Abstract:

It's well known that generating leads is crucial to growing sales, unfortunately due to the pandemic, many customers changed the way they interact with organizations. Most customers are less comfortable with face to face interactions. This lack of interaction represents a real obstacle for companies especially in the B2B sector. B2B organizations are being forced to shift toward remote selling whether by Zoom calls, email, phone calls, and online chats, this trend is not likely to go away as the pandemic subsides. In fact, Gartner predicts that by 2025, about 80 percent of all B2B sales interactions will occur on digital channels.

To counter these challenges companies have decided to use AI, since  digital interactions makes analyzing data points even more important. A larger set of online data, such as company information and employees’ search behaviors, can now be analyzed to uncover important insights. Now with the use of AI organizations can access real time data  which will save them a lot of time while also collecting much more data about buying intent than traditional approaches do.

This article will provide you with the necessary informations on how AI can empower your B2B organization especially when it comes to generating leads.

https://www.kearney.com/analytics/article/-/insights/empower-your-b2b-company-with-ai-based-leads