Big Data & Consumer Behavior
How can firms use Big Data in order to learn more about the consumer?

Abstract:

Relying on data to make more informed decisions has become vital for business owners.  Being able to more accurately predict results and improve upon current decisions based on past experiences is an invaluable tool.

Today, marketers around the world place great onus on using Big Data as the fundamental basis for all the decisions they intend to make. Since the incorporation of latter offers businesses the chance to predict and better understand consumer behavior.

Read this article to understand how big data impacts consumer behavior analysis

https://www.way2smile.com/blog/how-big-data-impact-consumer-behavior-analysis/

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