Abstract:

Business in 2022 is challenging, particularly when it comes to customer satisfaction and loyalty. Nowadays customers are demanding more and more from brands than ever. Besides these external challenges, firms face other internal challenges such as their employees needing to be more autonomous and to succeed without the same support. 

These challenges are making it more and more difficult for brands to understand the customer journey and employee, which is necessary for the creation of a customer centric approach. This is where some companies have decided to start using AI and machine learning. With the help of this tools firms can discover new informations and patterns that will help them create interesting experiences thus immensely improve the customer experience.

This article will shed a light  on how adaptive AI Will Improve the Customer Experience.

https://www.cmswire.com/customer-experience/adaptive-ai-will-improve-the-customer-experience/