Abstract:
We can all agree that CRM is a huge market, according to the data It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029 and over 82% of firms use it. In light of these figures, it's only normal firm other firms to embark on this activity. But sadly 68% struggle with getting a single view of the customer; 48% struggle with creating customer insight to drive decision-making; 39% struggle with data quality; 29% struggle with gaining cooperation across the organization to support CRM improvement projects; 15% struggle to change business — and the list goes on. The reasonable question to ask is why many forms are failing when it comes to CRM? and why firms can't get the most out of their CRM softwares?
This article will provide you with key remainders on how to get the most out your CRM software.