Abstract:
"The metaverse is viewed as the next iteration of the internet and has the potential to generate $4-5 trillion in value by 2030. The metaverse combines AI, immersive reality, advanced connectivity, and Web3 technology to create an unprecedented shopping experience for consumers and businesses. The CEO plays a crucial role in the metaverse as the natural integrator who can marshal the company's resources. There are two main uses of the metaverse: brand marketing and consumer engagement and B2B business activities. The potential of the metaverse is large, but CEOs must overcome obstacles to realize its full potential. To prepare, CEOs in various sectors should consider three steps: first, they should develop a metaverse strategy, second, they should invest in the necessary infrastructure, and third, they should experiment and learn in the metaverse." For a more in-depth understanding, read the full article.