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1 Article
B2B Marketing ×
Mahmoud HAOUAT
Embracing the Modern B2B Customer with Lifecycle Revenue Marketing
Abstract: ** This brief summary provides an overview of the Forrester report on lifecycle revenue marketing (LRM) and the evolution of B2B marketing. However, to fully understand the impact of chan...
Age Of The Customer B2B B2B Marketing Marketing Marketing Strategy Marketing Technology (Martech)
janv. 30, 2023
0 925
Marketing
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