Abstract:

As we all know data is a precious ressource that will last for ever, long that the systems themselves. 

As the volume of first-party data is set to exponentially grow, organisations will now benefit from fundamentally rethinking the rules of engagement in a global digital economy. As the digital economy hinges on consumer trust, consent and transparency will be the gateway to customer experience (CX) excellence. 

In this article and white paper, privacy and consent market leaders, Tealium and Deloitte Digital  demonstrate the inextricable link between key consumer data rights and the creation of competitive opportunities for brands and highlights the importance of building a consent-management architecture that can offset losses in revenue and market share due to ineffective data mobilisation.

https://www.deloittedigital.com.au/Insight/tealium-deloitte-digital-consumer-data-white-paper