Abstract:

Nowadays customers are more aware of their power, they have an abundance of choice, and are very hard to please, satisfy and keep. The products in itself is not enough anymore. This has pushed companies towards the customer experience they provide to their customers.

To provide a better customer experience, firms must focus on the customer journey. They must make sure that each customer journey is accurate, relevant, pleasing and more importantly personalized so that customers and prospects can be guided into the appropriate parts of the funnel, which is not something easy to do for firms and marketers.

For marketers to create, manage and update the customer journey effectively they must have a 360 degree understanding of their customers and behavior. To gain that level of understanding and insight they need to incorporate customer's data in their strategy. 

This article will give you a detailed explanation on how firms can make the customer journey more data driven.

https://www.cmswire.com/customer-experience/how-to-make-the-customer-journey-more-data-driven/