Abstract:
From marketing perspective, social media analytics offers both a cost effective way to gather every bit of relevant data that can be found on social media platforms and also a wide range of sophisticated tools that eases the transformation of the collected data into knowledge that enables making more precise and valuable marketing decisions and therefore achieve a better ROI.
It is worth noting that despite its many positives, many social media teams still shy away from applying social media analytics for several reasons such as :
- Their lack of understanding of the concept.
- Where and how can they apply it.
The aim of this article is to answer the many puzzling questions that cross the mind of many social media teams, by providing a complete and detailed guide on how can they can use social media analytics in their endeavors.
https://emplifi.io/resources/blog/social-media-analytics-the-complete-guide